3. What have you learned from your advance feedback?

Audience feedback is a vital part of the pre-production and postproduction process. In every product that is sold it has to meet the needs of the target otherwise they will not want to purchase it.

To find this out I developed a questionairre, which would gather random members of the target audiene and get their opinions on the paper and ancillary tasks. This included these questions

Newspaper

In relation to local newspapers you have seen previously, does this one look authentic?

Poster

In your opinion, is this an effective local newspaper poster?

Does it link well with the supplement feature of the newspaper, if so why not?

Radio Advert

Is this radio advert, catchy and rememberable, if so why not?

Does it link well with the poster and supplement feature of the newspaper, if so why not?

Any other comments?

To display my results I put this into “Microsoft Excel” and turned the numeric data into graphs as shown below.

Aswell as this I asked 3 of the people for a more in depth response to get some more detalied audience response. The first person I asked was happy with the authenticity of the paper, “Id be happy to see this in the local newsadgents”, however, thought that the poster needed some work. They said that the text needed to stand out more and the picture quailty improved. They also said that the radio advert was humourous and served its purpose well. From this I worked on my poster, adding a background behind the text to help it stand out and kept the other productions the same.

The second person I asked for some more in depth feedback said that the newspaper was had a near authentic look but the supplement banner needed some work to make it look “more professional”. They also said the font needed to be bolder. They liked the synergy between all 3 productions and said the radio advert was “very catchy”.

The third and final person I asked for some more in depth feedback said it looked like your everyday local newspaper and commented on the range of stories being good. They liked the connections between all three productions and but suggested an extra piece to be added onto the end of the radio advert. This developed into adding the tagline and a final comment from the commentators in the advert.